There is method to good design
In order to implement a holistic process, is-design uses a number of qualitative methods.
Four times C: all about quality of use
Scoping the context, identifying stakeholders amd securing their cooperation, defining content and requirements, then starting with the concept: To achieve a simple and easy solution for people, the design team often needs to wade through a complex combination of issues before we start thinking about a visual design.
Simplicity doesn't come easy.
The four-step design concept: Context, Cooperation, Content, Concept. Plus an iteration between the design process and evaluation, revolving around the user groups of the application.
Understanding the requirements
Expectations, experiences and abilities of various users are always the start of a project.
For us, "users" are not necessarily "just" the customer, but also the company, the provider or technical mainenance staff - the design has to function for everyone who works with it. We use sound qualitative methods to help us understand what people need.
By asking "Who?", "Why?", "Where?" "When?" and "How?" we gain an insight into peoples' values, expectations and actions. We develop representative "personas" and relevant "scenarios".
More about the "Personas" concept >>
Perception, orientation, interaction
Seeing, hearing, feeling – already at planning stage all elements of perception are considered – a fundamental contribution towards intuitive use, simplicity and understanding.
We want people to feel comfortable and be able to complete whatever task they need to perform – create a positive user experience.
See also Steve Krug "Don't Make Me Think".
Good design is measurable
The performance of design for its users can be evaluated: How do people use the space, does the interaction work for them, where does the interaction go wrong?
Asking the right questions, evaluating concepts and finished environments – all contribute towards creating more than just functional products and spaces. Good design is a pleasure to use and – if measured properly – can become an integral part of quality control.
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