Simple, clear, visually attractive
is-design has researched and worked since 2002 to turn package leaflets into good package leaflets.
A leaflet is good, when knowledge about the medicine passes to the user effortlessly, i.e. when vital information is structured and designed in such a way that people can read it, understand it and use it appropriately.
There is much potential for improvement in the visual design of a leaflet – you just have to know where it lies, how to use it and how to apply the details that make all the difference.
This requires competence in design and methodology, sound knowledge of the regulatory and production framework and, of course, user requirements.
Positive side effects
Understanding equals safe and correct use of medicines. Easy to understand medical leaflets have positive side effects:
- Improved medicine safety;
- Better therapeutic results through correct application of medicines;
- Good leaflets
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communicate a respect for the user,
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induce a positive emotional response, and
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enhance trust towards the product and its provider.